Bring Hong Kong's most iconic tea-cafe experience to your city. After 900+ stores in China and signed master franchisees in Canada and the United States, Cuppa Tea is opening its next chapter in North America.
A decade of operational know-how, packaged into a turnkey franchise system.
Dedicated product development team. New seasonal drinks and pairings released regularly. We don't sit still on bestsellers.
Cross-platform marketing playbook — Douyin, Xiaohongshu, Instagram, Meituan. Your store gets brand-level reach from day one.
Regional operations centers across China. Standardized SOPs cover 200+ daily tasks. You're never figuring it out alone.
Prime location scouting — we help you find the spot, not just sign the lease. Our location analytics filter out underperformers.
Full architectural drawings, fixture sourcing, supervised buildout. From empty shell to opening day, all under one schedule.
Multi-week head-office training. HK-style preparation, customer service, POS, and inventory. Your team opens fully certified.
Centralized warehouses across China; consolidated container shipping for overseas franchisees. Cost-controlled, on-time.
Unified back-office for delivery aggregators, group buys, and inventory — one dashboard, all channels.
Four proven store formats sized for different markets and budgets.
Full-format flagship store — 60–120㎡ with seating, full menu, and HK-themed interior featuring red phone booths, ginkgo trees, and vintage Hong Kong street signage. Designed for high-street and prime mall locations.
Investment Details
Compact 20–40㎡ kiosk format optimized for shopping mall mid-zones and food courts. Streamlined menu focused on bestsellers, lower setup cost, faster ROI.
Investment Details
Experience-driven concept store with extended seating, immersive HK street art, and small-eats counter. Targets young consumers and family groups seeking dine-in tea experience.
Investment Details
Travel retail format already operating at Beijing Daxing International Airport. Quick-serve menu, grab-and-go packaging, branded merchandise displays for travelers and gift purchasers.
Investment DetailsEverything you need to budget your Cuppa Tea franchise. No hidden fees.
| Item | Cost (USD) |
|---|---|
| Brand License Fee (3-Year) Per single store. Includes turnkey design, build supervision, opening training. | $30,000 USD |
| City-Level Master Franchise Exclusive city-level rights. HQ evaluates based on local population, GDP, and consumer index. | $80,000 – $120,000 USD |
| State-Level Master Franchise Exclusive state-level rights. Includes sub-licensing authority within state. | $200,000 – $300,000 USD |
| Cooperation Deposit Refundable if store closes through no fault of franchisee. | $5,000 USD per store |
| Equipment Package Imported or sourced locally per HQ specifications. | $9,000 USD (≈ ¥63,000 CNY) |
| First Inventory Order Opening ingredients, packaging, branded merchandise. | $4,300 USD (≈ ¥30,000 CNY) |
| Soft Furnishing Package Lightboxes, seating, tables, chairs, branded décor. | $3,000 – $4,300 USD (≈ ¥20K–30K CNY) |
Pricing reflects 2026 estimates and may vary based on local market conditions, store size, and territory exclusivity. Final terms confirmed in the franchise agreement.
Nine clear steps. Roughly 6–9 months from signed agreement to grand opening.
Submit application form. HQ reviews credentials, finances, and market fit; schedules an introductory call within 5 business days.
After mutual review and a head-office visit (or video tour), execute the franchise agreement and pay the brand license fee.
HQ team evaluates your trade area and reviews candidate locations. Final site requires HQ sign-off.
Engineering team produces full architectural drawings, supervises buildout, and coordinates equipment ordering.
Owners and key staff train at HQ-designated facility — recipes, service, POS, inventory, food safety.
Final buildout walkthrough; HQ assists with first inventory order and packaging supply.
HQ provides documentation and guidance for business license, food handler permits, and local health certifications.
Marketing team designs opening promotion. Operations team supports first 30 days on the ground or remotely.
Continuous management coaching, new-product training, marketing collateral, and seasonal campaign support.
Ready to bring Hong Kong's tea-cafe culture to your community? Submit your application — we'll be in touch within five business days.
Start Your Application